U.S. HISPANIC
MundoFox: We experimented, learned, shook things up, regrouped, and now were coming super charged
Maribel Ramos-Weiner| 4 de junio de 2013
Emiliano Saccone: A year of lessons
Emiliano Saccone, president of MundoFox told PRODU that in its first year, MundoFox had the luxury of being able to experiment, but it mostly was a year of tremendous learning.We took our lessons, put them in a blender and now were super charged, said Saccone during the recent upfront in New York.When asked about the advertisers response to the inaugural year of MundoFox in the U.S. Hispanic market, the executive pointed out the company had set high expectations and advertisers continued to bet on the channel because it provided them with a choice.Carlos Martínez, head of channels for Latin America, announced at Canitec that MundoFox is entering the region.
